Posts in White Label Highlights

Long-term Solution to Aging as Simple as DNA

Oct 7, 2018 Posted by All Media, Beauty, White Label Highlights 0 thoughts on “Long-term Solution to Aging as Simple as DNA”
The Morning Bulletin – 2014


Shenae Dunbar is hoping she can turn back the aging process of Central Queenslanders with a simple DNA test. The co-owner of La Belle Beautique with Deeann Palmer, said sun damage was a big thing in the region.

“Our clients are concerned of aging earlier because of the harsh climate,” Shenae said. And with a new product they have brought to Rockhamptom, Shenae said they have taken the guess work out of skin care using a product called SkinDNA to tailor products to suit specific skin requirements.

“I think it is easier for clients to trust scientific results.”
Describing how they take a simple swab of skin cells from a client’s cheek (inside their mouth), a lab will then test for five different skin problems, which include elasticity and firmness, sensitivity, wrinkling, sun damage and pigmentation and free radical damage.

“It’s kind of like predicting the future.”

The results will enable Shenae and Deeann to not only prescribe the right products for their clients to use at home they can help with in salon treatments to further enhance results.

“Clients wants to see results immediately.”

By investing in the SkinDNA clients can save in the long run, as it takes the guess work out of what are the right products to use for various skin problems, saving both time and money.
“It is a quick and easy test, there is no pain, and the results come back 7-10 working days after the test is done.”

Bespoke Skincare Solutions

Sep 28, 2018 Posted by All Media, Beauty, White Label Highlights 0 thoughts on “Bespoke Skincare Solutions”
Good Housekeeping – 2017


Your friend raves about a moisturiser but, even though you have the same skin type, it does nothing for you? It may be time to consult your genes…

Since 2012, beauty brand Olay has been collaborating with genetics company 23andMe to investigate the genes linked to skin ageing and understand how they vary according to ethnicity. Led by a Harvard professor of dermatology, the study examined approximately 20,000 genes and identified that ‘exceptional skin ages’, those people who appear almost ageless, have a unique skin ‘fingerprint’ of around 2,000 genes. Decoding these could hold the keys to looking youthful for longer.
In the meantime, there’s a small but growing number of companies in the UK offering the ultimate in personalised skincare – a regime based on genetic tests. The latest service, FutureSkin DNA (£495,, comes from holistic facialist Kate Kerr at London’s Phi Clinic, and may just be the best skincare consultation I’ve ever had.

Kate begins by taking a DNA swab from the inside of your mouth. This goes off to an Australia company that looks at 16 genetic markers related to skin ageing and compares your results with its database of over 40,000 people. Kate also gives you a mini exploratory facial, asking endless questions about your skin and then yet more questions via an in-depth questionnaire that also goes off to Australia.

Two weeks later, you back to learn you genetic predisposition to collagen breakdown (think firmness and elasticity), sun damage and pigmentation, free radical damage, inflammation and sensitivity, and glycation (excess sugars link to skin’s collagen and elastin fibres, reducing their regenerative ability and, in the long term, causing deep wrinkles). Specific skincare, ingredients and supplements are identified that will work well with your ene profile, which Kate explains thoroughly. Armed with this information, you can buy tailored beauty products from her or simply read labels when you go shopping – and of course, re-assess your current skincare routine and any products you already have at home. Kate also gives plenty of lifestyle advice and tips, as healthy habits can override your genetic results – just as bad habits can eventually get the better of in-built genetic protection. Although I found I had plenty to thank Mum and Dad for, I do have a high risk of glycation. One solution? Eat less cake!

CBS News

Oct 7, 2018 Posted by All Media, Videos, White Label Highlights 0 thoughts on “CBS News”

Both SkinDNA Genetic Test and our White Label SkinShift partner featured on CBS News

CBS News 2016


Oct 7, 2018 Posted by All Media, Videos, White Label Highlights 0 thoughts on “DNArray VOGUE TV”

Vogue talks about DNArray


DNArray Marie Claire

Sep 26, 2018 Posted by All Media, Videos, White Label Highlights 0 thoughts on “DNArray Marie Claire”

Nicky Briger – Editor of Marie Claire talks about DNArray

Marie Claire 2018

The Genetic Code

Sep 26, 2018 Posted by All Media, White Label Highlights 0 thoughts on “The Genetic Code”
Beauty Bender – 2014
Powered by SkinDNA Technology


Instead of stashing and trashing products for your imagined skincare ailments, consider tailoring those formulas to your genetic needs.

Sure, it’s easy to blame the condition of our complexions on outside factors: cold, dry weather; sleep deprivation; too much humidity; stress or product sensitivity, to name a few. But these scapegoats aren’t always to blame. In reality, “our DNA determines virtually everything related to our skin’s health and beauty,” says Dr. Ruthie Harper, who practices personalized integrative medicine in Austin, Texas. Quite simply, the sooner we’re able to understand what our genes have predetermined in terms of our skin, the sooner we can deal with it effectively.

One’s DNA is unique only to them, but the genes that make it up are passed down from generation to generation. And while siblings can share similar skin factors, sometimes they’re very different in both health and appearance, according to Dr. Harper. “This is similar to siblings from the same parents having straight versus curly hair or brown eyes versus green eyes,” she adds. The M.D., who founded DNA-based skincare and supplement line SkinShift, is a proponent of genetic testing (which she offers through her line) to determine one’s skin’s strengths and weaknesses, something which essentially provides a reading of what ingredients and types of products to focus on. “Ultimately by knowing your skin’s genetics you can spend less on skincare and get better results,” she says.

Dr. Harper analyzes DNA—gathered from a cheek swab kit clients can request and send in—looking for five factors, all of which she claims are equally important “since they all target different factors that influence the skin’s health and beauty.” The categories are rated low, medium or high risk so one can determine which need to be top priority product-wise. Collagen formation (important in keeping skin plump and wrinkle-free), sun protection (how well it protects against UV damage), antioxidant protection (the amount it wards off free-radical oxidation), glycation protection (a process that accelerates aging) and inflammation control (the ability to ward off bacteria and chemicals) vary between zero and one. Once those genetic baselines are set, product and ingredient recommendations come into play.

Though Dr. Harper of course focuses her SkinShift products to the precise factors she tests, the understanding is also that her report will help any consumer better shop for products—whether at the drugstore, online or a specialty beauty shop. “When looking at the product recommendations that are part of your SkinShift report, the focus ingredients and their impact on a specific category are listed.” For example, vitamin C is key for improving collagen formation. She’s also a big proponent of supplements, which “feed our skin from the inside out.” At the end of the day, however, Dr. Harper stresses the importance of knowing what one’s skin needs. “If you’re low risk it means your body is functioning optimally in that category for skin health,” says the doctor, so “your beauty dollars would be more wisely spent addressing medium- and high-risk categories.” Essentially, this method removes trial and error with costly formulas. “We all have a budget as well as a threshold for the number of products we want to use each day, [thus] it’s important to pick our products wisely.”

Science Based Skin Solutions

Sep 26, 2018 Posted by All Media, Videos, White Label Highlights 0 thoughts on “Science Based Skin Solutions”

Tired of spending money on beauty products that don’t work? Dr Ruthie Harper talks about SkinShift, science-based skincare using SkinDNA ™ Technology.

CBS The Doctors 2013

Can Your Genes Reveal The Perfect Skin Care For You?

Sep 26, 2018 Posted by All Media, White Label Highlights 0 thoughts on “Can Your Genes Reveal The Perfect Skin Care For You?”
Prevention Magazine – 2014
Powered by SkinDNA Technology


A new company allowing you to swab your cheek, send off your DNA for analysis, and get back a report detailing your skin’s potential pitfalls—allowing you to personalize your approach to skin care.

Trying a new anti-aging cream can be a little like peering into a cloudy Magic 8 Ball: “Outlook unclear. Try again.” Yet most of us dutifully apply anything we think may help keep our skin younger looking, from antioxidants and sunscreen to Retin-A and glycolic acids. We’re swayed by promises of a skin-transforming miracle until, our bathrooms littered with jars, tubes, and bottles, we barely even remember what we’re putting on our faces, much less why.

But buying products and hoping for the best may soon be passe. New companies are launching services that allow you to swab your cheek, send off your DNA for analysis, and get back a report detailing your skin’s potential pitfalls—allowing you to completely personalize your approach to skin care. Find out you’re at high risk of skin cancer, for example, and you could load your regimen with sunscreen and antioxidants to help prevent free radical damage, thereby decreasing your risk of skin cancer. If the test shows that your genes leave you more vulnerable to collagen degradation, you might switch to a Retin-A cream at night to help ward off premature sagging and wrinkles. It sounds almost too good to be true—so is it?

The Basics

Ever since the human genome was mapped in 2003, researchers have been busy uncovering ways in which we can benefit from this new knowledge. And outside of doctors’ offices and researchers’ labs, consumers are getting into the act by taking at-home tests, like the ones from the popular 23andMe, that look at all or part of one’s genome and reveal any variations.

We each have 23 pairs of chromosomes. Each chromosome holds packages of DNA, which contains genes passed down from your parents and holds potential keys to everything from your hair color to your risks of certain illnesses. Within the DNA are many types of genetic variants, including one called single nucleotide polymorphisms. There are about 10 million SNPs in the human genome, and some have been found to predict risks of diseases or have a regulatory effect on a gene’s function. So by swabbing your cheek, you can—theoretically, anyway—find out what the future holds for your skin.

One company, SkinShift, [who uses the SkinDNA technology] analyzes 16 SNPs, according to Ruthie Harper, MD, those SNPs pertain specifically to five skin-health factors: collagen formation, sun protection, glycation protection, antioxidant protection, and inflammation control. “These SNPs are well established, and by analyzing them, we can tell you if you are at high, medium, or low risk of each,” says Dr. Harper. Then, based on your results, the theory goes, the tester can tell you what targeted ingredients and products to use.


What the Research Says

Even though numerous strides have been made in the decade since the human genome was first sequenced, the field remains a work in progress. “We have already learned that specific genes are responsible for certain skin issues,” says Joshua Zeichner, MD, director of cosmetic and clinical research in dermatology at Mount Sinai Medical Center in New York City. “And countless numbers of potential gene mutations are being studied to better understand these diseases and help explain other conditions, like acne and skin aging.” These so-called susceptibility variants are still being studied and identified.

Family 411: DNA to Asses Skin’s Needs

Sep 26, 2018 Posted by All Media, Videos, White Label Highlights 0 thoughts on “Family 411: DNA to Asses Skin’s Needs”

Police use DNA to solve crimes. Doctors use it to find out if patients are predisposed to diseases. What if you could use DNA to look younger? using SkinDNA ™ Technology.

Fox 45 2014

Tested: SkinDNA Skincare Technology with SkinShift & Dr Ruthie Harper

Sep 26, 2018 Posted by All Media, White Label Highlights 0 thoughts on “Tested: SkinDNA Skincare Technology with SkinShift & Dr Ruthie Harper”
Fashion Pulse Daily – 2014
Powered by SkinDNA Technology


Nowadays, there’s so much technology can reveal to us, such as an innovative DNA analysis to discover your skin’s individual strengths and weaknesses, even if they haven’t even surfaced yet!

It’s a bit of a strange feeling when you have the revelation that the future IS here. Nowadays, there’s so much technology can reveal to us, such as an innovative DNA analysis to discover your skin’s individual strengths and weaknesses, even if they haven’t even surfaced yet! By taking the test of rubbing a stick on the inside of your cheek, Dr. Ruthie Harper of SKINSHIFT will analyze the results and a customized skincare and nutritional routine will be created for you. Wondering what my results were? Here you go!

Being super pale, it made sense to me that I was at a high risk when it came to the sun protection factor, and that my glycation protection factor was also high (relates to wrinkling, drying, laxity and sagging due to increased production of free radicals and decreased skin elasticity; it’s how well your skin processes sugar), however, I was surprised to discover that I was at a high risk also under the inflammation control factor. It was nice to get some one-on-one face time with Dr. Harper, as we discussed that it could be linked to a genetic auto-immune disease I have that causes inflammation, which totally made sense in the spectrum of everything in the body being related and it possibly effecting skin, as it is our body’s largest organ!


With this knowledge, what now?

Besides the fact that beauty and science is pretty darn cool, it’s really a unique opportunity to be able to treat and protect your skin preventively from future damage. My recommendations included both skincare and supplements, which combine concentrated, natural ingredients that are also free from fragrance, color, mineral oil, and parabens that could be harmful, irritating, or cause an allergic reaction.

Knowing that everyone’s budgets and beauty routines vary, I found it helpful that my skin report included my product recommendations ranked in importance, so that if I were to pick up or use only one or two items, I know which ones to strategically select. My products included the antioxidant cleanser, balancing toner, antioxidant moisturizer, calming treatment serum, vitamin C treatment serum, and sun, glycation, and inflammation defense supplements.

As I feel like I’ve seen and experienced the full spectrum of beauty products and technology in my field, it’s refreshing to encounter such a different way of approaching skincare from a trusted source.

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