Femail.com.au – 2013
The Aussie Invention SkinDNA ™ Genetic Test has been so effective that it has now received global attention on the top US program, The Doctors.
Imagine having a blue-print of your skin that tells you exactly what products will work specifically for you? Well a simple Aussie invention using a swab test to identify your skin’s DNA in order to create customisable skincare routines/laser treatments programs for your skin is being hailed as the latest holy grail in scientifically combatting premature ageing and predicting genetic skin dispositions. The test has been so effective that it has now received global attention on the top US program, The Doctors which aired in the US on Monday 8th, October and to air in Australia on Ten on later this year.
SkinDNA ™ is an at-home DNA-based laboratory test which takes the power of our DNA’s unique blueprint to identify the skin’s genetic propensity to five key ageing pathways: Collagen breakdown; Photo aging; Wrinkling; Oxidation; and the skin’s ability to tolerate Environmental pollutants.
Co-creator, Stefan Mazy says: “SkinDNA is revolutionising the way we take care of our skin, this is the future of an industry and the key to combating skin aging before the signs even appear. All this information found inside us buried in our unique DNA blueprint”.
Using a non-intrusive swabbing of the inner cheek, the SkinDNA™ sample is analysed with our proprietary DNA DermXT™ micro-chip technology developed by a worldwide collaboration of scientists. The client’s sample data is used to create a personalised guide that allows them to advance beyond the ‘one-size-fits-all’ suggestions – using the right skincare products targeted to their own genetic blueprint. This custom tailored preventative skincare and health program allows the client to achieve the optimum levels of skin protection and long-term health.
Today heralds a new era in personalised skin care with the launch of SkinDNA ™ – the world’s first comprehensive genetic skin profile test is now available in Australia, USA, Brazil, China, Canada and United Kingdom. According to Dr Sarah Freilich, “SkinDNA is one of the most exciting, eyebrow-raising developments out there in the skin health and skincare arenas”.
Question: What is SkinDNA ™?
SkinDNA is a DNA based laboratory test which examines sixteen genetic markers that have been associated with skin ageing and this is done from a simple swab.
Question: How does SkinDNA work?
The purpose of the DNA test is to allow customers to know what to use, for their skin based on what their DNA results tell them. Every one of us is unique and different and even though there are good skin care brands, they’re not designed for everybody. The purpose of the test is to inform customers of their strengths and weaknesses and from that we can let them know the ingredients to be using for their skin. We provide our customers with the tool and the knowledge to shop for their skincare products based on what is right, for them, without trial and error or guess work.
We use science to let you know what to use for your skin.
Question: How did it feel to feature on the show, The Doctors?
Featuring on The Doctors was a major highlight! We were approached by The Doctors TV show and they wanted to bring us onto the show to talk about the role SkinDNA plays in the aesthetic industry.
They [SkinShift] used our product, and the results were spot on for their case study that had pigmentation issues and suffered from sun sensitivity; our case study had tried everything on the market and her skin was getting worse and our results showed that she was incredibly sensitive to certain perfume products and some chemicals. We were able to put the case study onto the right ingredients that work for her to calm down the skin and address the pigmentation issues whilst controlling them from reappearing in the future.
Question: Do you produce products also?
SkinDNA ™ is an unbiased tool; we do not push any particular products as we are simply an educational tool to allow customers to use the right skincare for their skin. I have been in the industry for many years and I know that all the skincare products are on the market already, which is why we developed this tool to allow customers to still use their favourite brands but to know exactly what product, from the range, is going to be the most effective, for them and provide the best long term results.
Question: What inspired the creation of SkinDNA?
I have been in this industry from a very young age and throughout my life I have been surrounded by doctors in the medical and aesthetic world who would teach me about the science of this industry. For me, it has never been about beauty but I love knowing how things work and throughout the past few years my job has been to interact with customers to inform them on what is right for their skin and tell them the science behind why certain products work as well as supplements and other topical ingredients.
Throughout my career the one underlying factor was that customers would tell me daily that they had used all these products but there skin was still incredibly dry or sensitive or otherwise and they didn’t know what to do. This passion led me on the journey to find out what else was out there which in turn started a research project in 2006. We conducted a lot of research to find any links or correlations that may play a role in skin ageing and three years on we had enough data to have our program validated and supported which allowed us to turn it into a consumer DNA test.
SkinDNA is a very scientific test and we’ve been fortunate enough to work with customers throughout the development of the product to make it perfect. Every single customer we have worked with has had a positive result as they have noticed an improvement; those who are younger have noticed an improvement in the preventative sense.
We are working worldwide with the product including shows in America and working in Hong Kong as well as recently receiving an innovation award in Hong Kong. The reason SkinDNA is doing so well is purely because of the fact that we are not pushing products and have taken a completely different approach.
My philosophy is about learning, it has never been about money. I enjoy empowering a customer to know what to put on their skin and giving them the control to know what ingredients to use. I want to educate and help people worldwide through a simple DNA test.